![]() ![]() Read it here: How to Find Design Inspiration and Beat your Creative Block There’s not much to say about this step, as it’s pretty self-explanatory, but I did write a whole post on it that’s especially helpful if you need help finding websites for design inspiration. If I don’t already have a few logo ideas in mind, I’ll scour Pinterest and the rest of the internet for design inspiration. Logo Design Process Step 3 | Gather Inspiration ![]() How to Create the Perfect Color Palette for your Brand How to Create a Mood Board to Inspire your Branding ![]() I have two different posts that totally lay out this entire process for you and teach you how to do it yourself! If they like it and are totally on board with the direction I’m envisioning, we move forward! If they want some tweaks made, we revise the board until it’s perfect. Once the mood board is ready to go, I send it off to the client for approval. I will typically choose a color palette and then start choosing the final images that make it onto the mood board itself. Typically from these pins, you’ll begin to see some color trends, which will begin to develop your color palette. Once I have a board full of these images (usually between 20 and 40 pins), I start to pick my favorite and most cohesive examples. I make a huge Pinterest board full of color palettes, design inspiration, typography, patterns, textures, and imagery that depicts the mood of the brand I’m picturing for their business. To do this, I dig through Pinterest and free stock photo sites ( here’s a list of my favorites) and find anything that resonates with the brand I’m envisioning. I use these to give my clients a concrete visual example of what I’m envisioning in order to make sure we are on the same page before I even begin designing. A mood board is a group of images that visually conveys a style, mood, and overall feel. Using the client’s answers from their brand questionnaire, I begin creating the mood board. Step 2 | Design a Mood Board & Color Palette Here's a post for you to read about how I came up with my logo concept. ![]() Use your answers to build a starting point for a design direction or style. Think through who your target market is, what you want your brand to portray and take into consideration your own design preferences. If you’re designing your own logo, begin the process with some bigger brand conceptualizing. This also helps me decide on a general style and direction to take their branding. I also ask about any personal design preferences and whether they have any brands or logo they really love. I then ask them to summarize this message into 5 words, which plays a huge role in how I develop their branding. We then dig a little deeper so that I can understand who their target market is, how they stand out from their competition, and what overall message it is that they want their brand to convey. This questionnaire allows me to get a good handle on the blog or business as a whole, as well as their preferences and ideas.Ī general overview of their business or blog – like the business name, website, and their services or content they offer. Are you ready to walk through my logo design process? Let’s get to it!īefore I actually start working on logo design projects, I first have all of my clients fill out a logo design brand questionnaire. Using this logo design process will make your life will be 100x easier and will ensure that you get a logo that makes sense for both you and your brand. To help other graphic designers or future freelancers learn what system I have set in place, in case they want to model their process similarlyĬoming up with a logo, whether it’s for yourself or for someone else, can be hard, frustrating, and scary. To teach bloggers and business owners that are DIYing their own logo how to go about designing it themselves (because let's be honest… it's hard!) To educate potential clients on how I work and why I implement the process I have in place. I wanted to share my logo design process with you for a few reasons: ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |